Wednesday, March 24, 2010

Hunger can be a beautiful thing

I was recently working with a newer client of ours and was so fired-up and excited that I had to stop for a second and ask why: Why was it so great to work this company? Was it because they were a new client or a new product for our company to learn? Were they friendlier? What was it?

I came to one conclusion about the client: They were hungry. This client wanted progress, it had been a tough recession for them. They needed fresh ideas and were ready to cooperate and partner with us to help them.

Maybe if this client had been doing great, they wouldn't have been so tremendous to work with, so appreciative of our ideas and willing to try them.

There's a world of difference between a client that is guarded and distant versus one that has its mind and arms wide open. The results are also drastically different, for all involved.

A hungry client like the one I'm describing will get their suppliers' best thinking--and is a supplier's dream to work with.

Barry LaBov
LaBov & Beyond
LaBov Sales Channel
PB&J Newsletter

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