Saturday, April 25, 2015

Say nothing

Words are just words. They sometimes mean nothing, sometimes they hurt and once in a while they actually help.

If a person isn't interested in listening, then any words will fall on deaf ears. If you lose your cool and say hurtful things, those words could damage a relationship.

Often, it's best to say nothing unless you're invited to do otherwise.

Barry LaBov
LABOV Marketing Communications and Training

Tuesday, April 21, 2015

Re-igniting the brand

While not usually a line item on a balance sheet, the strength of company’s brand is essential to its overall success. The greater a brand’s equity, the larger the value at which a company can sell its products. And the greater the value of the brand, the greater the value of the entire company.

It’s very common for a good company to lose its brand edge over the years. Its products start to appear to be dated, its uniqueness is being usurped by newer, hungrier companies and customers may view their products as commodities in some cases. And not to be forgotten in all of this are the employees, who are there on the front lines seeing it all unfold. They want to be part of something exciting, vibrant—a winning team again.

The answer isn’t a new logo or a pretty website; it’s something far more strategic that cannot be covered in a blog. Be our guest and download our LABOV Brand Re-engineering “Bluepaper” on our website:

The re-birth of brand can be an extraordinary experience for employees, customers and the bottom-line. 

Barry LaBov
LABOV Marketing Communications and Training

Tuesday, April 7, 2015

Winning and succeeding

As I get older, and hopefully slightly wiser, I have begun to realize the difference between winning and succeeding. I used to feel I needed to win and if I didn't, well, I was a failure.

Now I realize it is very possible to win, yet lose as well. Execs have to watch that they don't throw their weight around, demonstrating their power, and in the process, fall short in what their goals are.

If success to you is defined as an engaged company, happy clients and meaningful work, then that means there will days when you aren't the conqueror—just the person who sees to it that there's success for all.

Barry LaBov
LABOV Marketing Communications and Training