Tuesday, March 22, 2016

Fun and inspiring

We were in the middle of a presentation sharing our ideas and strategy and were interrupted by one of the dozen or so clients who asked what it would be like to work with us. Great question. We discussed a number of nuances and finished by stating, it should be fun and inspiring, after all.

The clients were stunned and we saw their eyes dart back and forth at each other. We evidently struck a chord:

The client had been looking at the project as a challenge, perhaps a burden and then all of a sudden it occurred to them: Maybe this could be fun and exciting after all.

Sure, most of what we all do is work—that’s why they call it work. But why can’t most of it be fun and inspiring as well?

Barry LaBov
LABOV Marketing Communications and Training

Tuesday, March 15, 2016

Focal point

One thing I’m really working on at our company is focusing on one idea or project at a time. Sounds easy, but it’s the opposite. Seldom does anyone totally immerse themselves into one thing. With all our technology, we are programmed to jump from topic to topic and situation to situation all day long, leaving us exhausted at the end of the day. Only to wake up the next day and start over, rinse and repeat.

I firmly believe if we could shut the world down and focus 100% on the challenge at hand, we would do great work, have more fun and yes, save time.

It is an unachievable dream because yes, things happen—emergencies crop up, kids get sick (and you have to leave for home), etc. But I believe it’s a noble war to wage.

We have little more to show for ourselves other than our relationships and our “work” or results—focusing the best we can will only help.

Barry LaBov
LABOV Marketing Communications and Training