Love the Hunger

This economy has been tough but it also has woken up the hunger inside many companies. It was tough when every company was making a lot of money spitting out okay products and doing a decent job motivating their dealers to sell those products. Factories were popping up everywhere, millionaires were being created by the hour, more was better.

What I love now is that so many of those companies are back to their roots and focusing on great products and making money on purpose, not accidentally. Those companies are so exciting now, they're fun to be with and they are more functional than ever before.

That revolution has affected the largest and the smallest of companies to the point the arrogant, stodgy, fearful, and/or complacent company is now the odd one out. They stand out, they don't motivate and they look tired and old.

Barry LaBov
LaBov & Beyond
www.labov.com

Hunger can be a beautiful thing

I was recently working with a newer client of ours and was so fired-up and excited that I had to stop for a second and ask why: Why was it so great to work this company? Was it because they were a new client or a new product for our company to learn? Were they friendlier? What was it?

I came to one conclusion about the client: They were hungry. This client wanted progress, it had been a tough recession for them. They needed fresh ideas and were ready to cooperate and partner with us to help them.

Maybe if this client had been doing great, they wouldn't have been so tremendous to work with, so appreciative of our ideas and willing to try them.

There's a world of difference between a client that is guarded and distant versus one that has its mind and arms wide open. The results are also drastically different, for all involved.

A hungry client like the one I'm describing will get their suppliers' best thinking--and is a supplier's dream to work with.


Barry LaBov
LaBov & Beyond
www.labov.com
LaBov Sales Channel
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