Wednesday, March 31, 2010

Creative doesn't cost more

Look around at the advertising, marketing and training work that's going on around us. Some of it is great, fresh, and makes an impact. Then there's the other 95% of what we see every day--competent, status quo, mediocre, unoriginal, derivative, etc.

It doesn't have to be that way. Just because a manufacturer makes a seemingly unexciting product doesn't mean we have to create mediocre marketing strategy and execution.

Great ideas don't cost more--they don't take more time, they take more heart and more engagement.

Don't fall for the "we don't have enough budget to be creative" line. Almost every brand, product or situation can have inspired solutions. It takes only a few things: a client that is willing to be bold and a supplier with heart.

Barry LaBov
LaBov & Beyond
LaBov Sales Channel
PB&J Newsletter

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