Monday, August 2, 2010

It All Depends on What You Focus On

Movie stars and celebs are, generally, all about appearance. How they look and who they are seen with are far more important than anything else. That's why there is so much plastic surgery, so many celebrity rehab centers and tv shows that focus on washed-up celebs.

In our businesses, we can focus on our appearance and get in trouble. For example, we can measure our successes on:
How many employees we have
How big our building is
The marquee value of our clients' names
What our sales figures are

Those may not seem to be bad, but in most cases they don't mean more than:
How honest we are with employees
How well we use our resources
The quality of client relationships and work we do
The health (including profit) of our company

If we focus on the right things, we can truly succeed. If we focus on appearance, there are no business rehab centers to fix us up or tv shows that will pay to watch us flounder.

Barry LaBov
LaBov & Beyond
LaBov Sales Channel
PB&J Newsletter

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