Tuesday, August 3, 2010

Critical is Critical

A change has occurred in the biz landscape. More than ever before, customers need to turn to someone they can trust, someone who will tell them the whole truth, warts and all. No longer is it ok to be the "yes man" or "yes woman."

We must be critical--go against the tide, have the difficult conversation, re-think the common assumption
To be critical--be the one person or company the customer trusts and values

Barry LaBov
LaBov & Beyond
LaBov Sales Channel
PB&J Newsletter

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