Friday, August 6, 2010

Emotional Labor

In his book Linchpin, Seth Godin writes about emotional labor. Emotional labor is when your entire being is wrapped up in getting the job done, making sure it's right and serving the customer and your company.

What a great term--emotional labor. I know very few people who are emotionally committed to what they're doing. Sure, they have talent, they show up at work, they know what had been done in the past and can replicate that. But--emotional labor is so much more. It is the difference between a short-term customer relationship and a lifetime one. You can't just go through the motions if you're emotionally committed.

What if we judged the performance of our employees or dealers or suppliers on emotional labor?

Barry LaBov
LaBov & Beyond
LaBov Sales Channel
PB&J Newsletter

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