Monday, April 26, 2010

Time is Not on Your Side

I'm going to wait for the customer to call back, they promised they would.
I sent the estimate to the customer and haven't heard back.
The next time the client is coming in town, they'll look me up and start the project.

All of the above quotes are real and in each case the same thing happened:

The person being quoted (a salesperson) lost that sale.

If we want to sell, want to grow our dealership or service or manufacturing business, time is not on your side. There are too many options for the customer to pursue, ranging from exploring the Internet to just driving around to other stores that sell what you sell.

Want to sell? Figure out how to do it now, while the customer is still with you.

Barry LaBov
LaBov & Beyond
LaBov Sales Channel
PB&J Newsletter

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