Tuesday, April 13, 2010

Is your dealership a museum?

Go to the best museums in the world and the drill is the same:

You get to see beautiful art. You stand around as long as you want. You're usually not bothered. You can seek out assistance for a question and it will be answered expertly (and then you're left alone because they don't want to bother you).

You can always go to the gift shop and buy mementos, wearables and little gifts.

What I just described above is not only a description of a museum, it describes many dealerships.

Think how close that description is to some of the shopping experiences you have. You can look, but don't don't touch (which also means you're probably not going to buy that beautiful car or motorcycle). You can, however, go to the gift shop and buy tee shirts or caps.

Barry LaBov
LaBov & Beyond
LaBov Sales Channel
PB&J Newsletter

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