Thursday, January 7, 2010

Waking Up from the Recession Slumber

As the economy improves, there is a phenomena that is taking place. There is less business going on, yet people seem to be too busy to pick up more slack. True, in many cases, there are less people working due to lay-offs and downsizing. In many cases, we've become accustomed to a slower pace, which isn't going to help us recover.

The salesperson at the empty dealership is not calling you back regarding that car you inquired about (or if he does, it's a day or two later). The product manager is not responding to a market opportunity fast enough to take advantage of it. The supplier is sensing opportunity but they're moving at a snail's pace to do anything about it.

Why? Because some of us are still in the recession slumber. We're drowsy. We don't have our bearings yet. But, we can't just roll over and go back to sleep. It wasn't a bad dream that will go away. The sooner we wake up and get moving the better.

The good news is that some companies will take a Rip Van Winkle approach and try to sleep through this. That's good news if they're your competition.

Barry LaBov
LaBov & Beyond

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