Thursday, January 14, 2010

The Value of Loving Your Job

Research tells us that if you love your job--and let your client know that--you're more likely to succeed.

Telling, and more importantly showing, that you love your job connects you with clients, especially successful clients. Why? Because they relate to you better. Otherwise, there's a wall between you: you're the supplier or the dealer and they're the client or the consumer.
Too often, we show clients that we don't love our job by:

1) Letting them know we're new to the company or the project (we're not responsible)
2) Merely taking orders, offering no new ideas (doing the minimum)
3) Not receiving client criticism positively
4) Not responding promptly and on-time
5) Letting them know our personal problems
6) Not learning about the client--professionally and personally
If we show we really love our job, we'll succeed. Which means we'll love our job even more. But that assumes we really do love it. If not, what's in the way?

Barry LaBov
LaBov and Beyond

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