If you have the first shot

If you have the first shot to sell a customer, you better:
Move quickly
Not take them for granted
Make sure you are completely clear as to what they want
Be willing to go to others, including your competition, to find the perfect answer

Or:
They'll lose confidence in you
They'll look around
You'll feel insulted and hurt and show that to them

And:
You'll lose your opportunity.

Barry LaBov
LaBov & Beyond
www.labov.com