Saturday, August 22, 2015

Alignment versus assignment

In business, there are those partners who focus solely on the assignment at hand and others who act as alignment partners, offering a deeper level of expertise by focusing on the needs and goals of a business. They act as advocates, confidantes and extensions of the company’s team. This is more important than ever, as many companies operate with fewer staff than in the past. 

An alignment partner will work with a company to connect business strategy, resources and goals, then spearhead execution of a strategic plan, which strained departments often don’t have time to do. Alignment partners will fully immerse themselves in a company and its brand, which includes learning the brilliance of a product, service, process, technology or innovation. It is an effort to discover the what and how, but most importantly the why a business is doing what it’s doing.

Focusing on alignment over assignment can yield highly rewarding business relationships and results that can change a company for the better. It’s ok to admit you can’t do everything yourself. A true partner can provide the extra help you need to achieve your goals and improve your business.

Barry LaBov
LABOV Marketing Communications and Training

Saturday, August 8, 2015


The best definition I have ever heard for the word integrity is:

Doing the right thing even if no one is watching.

What a great definition. If we all behaved this way, imagine how simple it would be? Complete transparency, great intentions, open mindedness, no fear, etc.

Having integrity doesn’t mean doing what you feel in the moment or doing it your way. It means doing what is best for all concerned and if that means raising your hand and admitting you made a mistake, all the better. If it means you are not comfortable with a situation, you ask for help.

The “even if no one is watching” part of the definition is where it hits the bullseye. The reality is we should behave as if everyone is watching, because ultimately they are. Eventually, it comes to someone’s attention; at some point another person will know.

Might as well assume the world is watching and taking note. If we hide what we do, it will erode our relationships, even if in the moment, we got away with it.

Barry LaBov
LABOV Marketing Communications and Training

Saturday, July 25, 2015

Believe - part four: The beauty of believing

Why is believing important to business? Why can’t we just do what we’re told and check out at five o’clock every day?

First of all, many people check out every day during work and go through the motions. The problem is that it’s not fulfilling, it has no meaning and it’s harder to live that life—yes it’s harder. It takes a toll; at times it’s embarrassing; other times it’s confusing. It beats you up.

The beauty of believing is that it allows you to take emotion out of the equation. It allows you to share what you think whether you’re a senior partner or a newbie—it doesn’t matter what your position, it makes sense to you; it’s fair and you can share that.

If you don’t believe, fess up and ask for information to help you believe. If you almost believe but have a few issues, share that and maybe you can improve things as well. But bottom-line, if you still don’t believe, step aside and allow someone who does to take the lead. 

Barry LaBov
LABOV Marketing Communications and Training