A new car is launched and it has autonomous driving and links with a number of your apps seamlessly.
A new motorcycle is introduced—it runs on electricity.
An online retailer now offers same-day delivery.
None of the above were things I asked for. But I do think they sound like great ideas and very likely, I will join thousands of others and buy-in.
This is the new expectation of the consumer. We expect more than just an order-taker. We expect our suppliers and manufacturers to anticipate and out-think us. We want them to give us great stuff we haven’t thought of.
Whether you are a large or small company, isn’t that what we should do with our clients every day?
LABOV Marketing Communications and Training