Tuesday, May 17, 2016

Anticipation

A new car is launched and it has autonomous driving and links with a number of your apps seamlessly.

A new motorcycle is introduced—it runs on electricity.

An online retailer now offers same-day delivery.

None of the above were things I asked for. But I do think they sound like great ideas and very likely, I will join thousands of others and buy-in.

This is the new expectation of the consumer. We expect more than just an order-taker. We expect our suppliers and manufacturers to anticipate and out-think us. We want them to give us great stuff we haven’t thought of.

Whether you are a large or small company, isn’t that what we should do with our clients every day?

Barry LaBov
LABOV Marketing Communications and Training

Tuesday, May 3, 2016

The game

I love games—baseball and golf are my personal favorites. But I don’t look at what I do for a living or how I get along with the people I work with as a game. I look at what I do as a privilege and a responsibility, similar to that of being a parent.

In a game, you can take the outcome lightly. You play for a while and then you can move on with no strings attached. You don’t take your performance seriously if you’re just playing for fun. You probably don’t try to improve. You just do what you can in the moment. Your score has no real weight on who you are and you can quickly brush it off.

In what we do for a living, we make a statement as to who we are in every transaction, every movement, whether or not anyone sees it. We have people paying us, depending on us and believing in us. It is easy to say that it’s all a game, but I believe the stakes are far higher than that. And, the results of the relationships you grow make it not only meaningful, but also fun


Barry LaBov
LABOV Marketing Communications and Training

Tuesday, April 19, 2016

Different types of customers

In the years we’ve worked with clients, I’ve found two types stand out: 1) the “dance for me” client and 2) the “let’s roll up our sleeves” client.

Dance for me. This client firmly wants you to know that you work for them. They feel their job is primarily to judge your work. If it is successful, they will take great credit because they chose you. It the project falls short, they will lay the blame squarely on you. This client is not a bad person; their product may be excellent, but they draw a clear line between you and them.

Let’s roll up our sleeves. This client is appreciative that you are working with them. They want to make sure everything is done to ensure success, including them playing an active role. If there is success, they share it. If something falls short, they will take more than their share of accountability for it.

Sadly, the Dance for me client will lose out on one thing that the Let’s roll up our sleeves client gets—heart and soul. Sometimes that’s the difference between success and failure. 

Barry LaBov
LABOV Marketing Communications and Training