Introduce new branding from the inside out

Have you ever worked for a company where you felt as though the employees were the last to hear about anything, whether it was new branding, a new logo, tagline, ad campaign, etc.? It’s difficult to get on board with a change after the fact and even more challenging to consistently represent the brand and its values to a customer or others outside the company when you don’t know the reason or thought process behind them. 

That’s why it’s so important to engage from the inside of a company out. It not only gets employees on the same page and gives them the knowledge they need to go out and communicate a brand and its values to others, it establishes trust, which is essential in any organization.

Barry LaBov

LABOV Marketing Communications and Training

www.labov.com