One of the toughest things to do in the middle of our everyday craziness is to ask, “Where is my value?” Much of the time we are adding no value, maybe even impeding progress.
The fewer people involved in any given project or task, the better.
The reason this is true is that the more people involved, the more difficult it is to take ownership. When our company conducts creative sessions, we keep them small—2-4 people. Any more than that and all of the sudden, the intensity and quality are lowered.
It may seem like the more people, the more likely there will be success, but it’s the opposite. Only the people who are adding real value should be involved.
LABOV Marketing Communications and Training