Volunteer to take on the toughest assignment - the one that no one has done well, the one that no one wants.
George told me this with a wry smile on his face. Honestly, I wondered if he was pulling my leg. I nervously asked why and he gave me more sage advice:
If you take on a task that has already been done well, you'll have to deal with everyone's very high, maybe unreasonable expectations. Taking on the task that no one wants will give you a chance to do what no one else has done before. You almost can't lose.
I followed George's advice and took on an undesirable board task that was a perennial failure and, in doing so, became a hero in the eyes of the board. Truthfully, I did nothing particularly great. But I did take on the task that no one else wanted.
Sometimes, half of the battle is tackling the thing that nobody wants to.
LaBov and beyond Marketing Communications