Speed Thrills

I look back at some of the coolest things I've been involved with and many of them had one thing in common: Time. Or, more accurately, lack of time.

A few examples: We had to figure out how to help a client in a 24-hour period so he could present a recommendation to his boss. We named a magazine while sitting in my office, in about 45 seconds. A couple of our people created a campaign that has resulted in a 500 percent increase in sales - in two hours.

The list goes on and on. The famous rock band, the Eagles, recorded their blockbuster album, Hotel California, in months - yes months - less than their unsuccessful follow-up, The Long Run.

Time is not on our side,. We can waste it just like we can waste other resources, such as money, people and opportunities. And, as we squander our time, our focus and passion wane.

But, when you have little time, you have to get to the point, you have to make decisions, someone has to step up and own the situation. This all leads to a possibility of greatness.

Next time you need a breakthrough - focus on it now as if you don't have time to waste. Because you don't.


Barry LaBov
LaBov & Beyond
www.labov.com