We were in the middle of a presentation sharing our ideas and strategy and were interrupted by one of the dozen or so clients who asked what it would be like to work with us. Great question. We discussed a number of nuances and finished by stating, it should be fun and inspiring, after all.
The clients were stunned and we saw their eyes dart back and forth at each other. We evidently struck a chord:
The client had been looking at the project as a challenge, perhaps a burden and then all of a sudden it occurred to them: Maybe this could be fun and exciting after all.
Sure, most of what we all do is work—that’s why they call it work. But why can’t most of it be fun and inspiring as well?
LABOV Marketing Communications and Training