tag:blogger.com,1999:blog-30065770913645477182024-03-06T04:12:34.257-05:00The LaBov Report - Daily insight from Barry LaBov, CEO of LABOVDaily insight from Barry LaBov, CEO of LABOV Marketing Communications and Training, an award-winning entrepreneur, author, public speaker and ad man.Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.comBlogger955125tag:blogger.com,1999:blog-3006577091364547718.post-7234211679216245802016-09-06T08:02:00.000-04:002016-09-06T08:02:01.515-04:00Introduce new branding from the inside out, part 2<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="background-color: white; font-family: "times new roman" , serif;">When a company is
introducing new branding, informing employees first before informing dealers,
customers and the industry can go a long way toward strengthening employee
trust. The first step in conveying any change is to ensure leadership is all on
the same page, so they can communicate a consistent message to employees.
Conflicting, varying messages to employees will do the opposite and reduce
trust levels.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<span style="background: white; font-family: "times new roman" , serif;">Once leadership is
unified and understands how the new branding is being communicated, it’s time
to begin engaging employees. Employees are a company’s brand ambassadors. How
well they understand and convey a brand’s message and values directly
influences the success of that brand</span><span style="font-family: "times new roman" , serif;">.
<span style="background: white;">When they trust in a company and are informed
and engaged with its branding, vision and business strategy, that trust and
engagement are conveyed to customers and others in the industry.</span></span><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif;"><span style="background: white;"><br /></span></span>
<span style="font-family: "times new roman" , serif;"><span style="background: white;"><br /></span></span>
<div style="margin: 0in;">
Barry LaBov<o:p></o:p></div>
<div style="margin: 0in;">
<u5:p></u5:p>LABOV Marketing Communications and Training<o:p></o:p><o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="margin: 0in;">
<br /></div>
<a href="http://www.labov.com/">www.labov.com</a><o:p></o:p><br />
<span style="font-family: "times new roman" , serif;"></span></div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-91077278825751821332016-08-23T08:02:00.000-04:002016-08-23T08:02:00.162-04:00Introduce new branding from the inside out<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif;">Have you ever worked for a company
where you felt as though the employees were the last to hear about anything,
whether it was new branding, a new logo, tagline, ad campaign, etc.? It’s
difficult to get on board with a change after the fact and even more challenging
to consistently represent the brand and its values to a customer or others
outside the company when you don’t know the reason or thought process behind
them. </span><br />
<span style="font-family: "times new roman" , serif;"><br /></span>
<span style="font-family: "times new roman" , serif;">That’s why it’s so important to engage from the inside of a company out.
It not only gets employees on the same page and gives them the knowledge they
need to go out and communicate a brand and its values to others, it establishes
trust, which is essential in any organization.</span><br />
<span style="font-family: "times new roman" , serif;"><br /></span>
<br />
<div style="margin: 0in;">
Barry LaBov<o:p></o:p></div>
<div style="margin: 0in;">
<u5:p></u5:p>LABOV Marketing Communications and Training<o:p></o:p><o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="margin: 0in;">
<br /></div>
<br /><o:p></o:p>
<div style="margin: 0in 0in 0.0001pt;">
<o:p></o:p><a href="http://www.labov.com/"><u1:p></u1:p>www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-12854643723525952672016-08-09T08:00:00.000-04:002016-08-09T08:00:00.135-04:00Is procrastination all bad?<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%;">We
all procrastinate at one time or another, but is that always a bad thing? Not
necessarily according to behavioral and organizational psychologists. In fact, it’s
been found that procrastination can lead to greater creativity. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%;">By
definition, procrastination is the <span style="background: white; color: #222222;">action
of delaying or postponing something. During that inaction, </span>ideas can
incubate in the back of one’s mind. Even though physical action isn’t being
taken to complete the task, subconsciously you may be thinking about the best
way to tackle a project or coming up with different ideas that will make it
great.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 115%;">Procrastination
gets negative connotations from those who really wait until the very last
minute, leaving little time for creativity. A moderate level of procrastination,
however, can give you the time you need to mull things over and unleash your
creativity.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
Barry
LaBov<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<u5:p></u5:p>LABOV Marketing Communications and Training<o:p></o:p><o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<o:p></o:p>
<o:p></o:p>
<br />
<div style="margin: 0in 0in 0.0001pt;">
<o:p></o:p><a href="http://www.labov.com/"><u1:p></u1:p>www.labov.com</a><o:p></o:p></div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-66409740542869316252016-07-26T08:00:00.000-04:002016-07-26T08:00:03.254-04:00Leading like a marine<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<div style="margin-bottom: .0001pt; margin: 0in;">
<div style="margin-bottom: .0001pt; margin: 0in;">
Sometimes it seems like there are more leadership
techniques, books, and mantras than there are boxes of tissues in the world.
But there’s one method used by the U.S. Marine Corps that does a good job of
covering all the bases of great leadership.<span style="font-size: 14pt;"><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
Like many things in the military, the U.S. Marine Corps’
leadership traits can be remembered using an acronym. JJ-DIDTIEBUCKLE stands
for: Justice, Judgement, Dependability, Initiative, Decisiveness, Tact,
Integrity, Enthusiasm, Bearing, Unselfishness, Courage, Knowledge, Loyalty, and
Endurance. To the Corps, these are the characteristics that define a good leader.
They’re also traits that good business leaders exhibit and how they inspire
those around them. These traits can earn you the respect of those you lead and
help propel your business forward. <span style="font-size: 14pt;"><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
Barry LaBov<span style="font-size: 14pt;"><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<u5:p></u5:p>LABOV Marketing Communications
and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p><span style="font-size: 14pt;"><o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<o:p></o:p>
<o:p></o:p>
<o:p></o:p>
<o:p></o:p>
<br />
<div style="margin: 0in 0in 0.0001pt;">
<o:p></o:p><a href="http://www.labov.com/"><u1:p></u1:p>www.labov.com</a><span style="font-size: 14pt;"><o:p></o:p></span></div>
</div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-33491613208682303562016-07-12T08:00:00.000-04:002016-07-12T08:00:08.805-04:00What is collaboration?<div class="MsoNormal">
I think collaboration is a misunderstood word.
There are two definitions for the word. Here is the first:</div>
<div class="MsoNormal">
<span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"><br /></span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="font-stretch: normal; text-indent: -0.25in;">1. </span><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="background: white; color: #222222; text-indent: -0.25in;">the action of working with someone to
produce or create something.</span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal">
<span style="background: white; color: #222222;"><br /></span></div>
<div class="MsoNormal">
<span style="background: white; color: #222222;">The second
definition is quite different:</span></div>
<div class="MsoNormal">
<span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"><br /></span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="background-color: white; font-stretch: normal; text-indent: -0.25in;"><span style="color: #222222;">2. </span></span><span style="font-size: 7pt; font-stretch: normal; text-indent: -0.25in;"> </span><span style="background: white; color: #222222; text-indent: -0.25in;">traitorous cooperation with an enemy.</span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="background: white; color: #222222; text-indent: -0.25in;"><br /></span></div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal">
<span style="background: white; color: #222222;">How often do we
avoid collaboration with a co-worker to do something great (definition #1)
because we are concerned that we won’t get credit or don’t want someone else
involved (definition #2)?<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="background: white; color: #222222;"><br /></span></div>
<div class="MsoNormal">
<span style="background: white; color: #222222;">True collaboration
has the goal of creating something great, period. To do that, we have to be
vulnerable—to new ideas, to being proven wrong and to sharing the joy of that
creation. The only “enemy” involved is us—our pride, selfishness or insecurity
that stops us from doing it.</span></div>
<div class="MsoNormal">
<span style="font-family: "times new roman";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "times new roman";">Barry LaBov</span></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<br /></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<u1:p></u1:p></div>
<div style="font-family: 'times new roman';">
<a href="http://www.labov.com/">www.labov.com</a></div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-82650181038947735512016-06-28T08:00:00.000-04:002016-06-28T08:00:00.586-04:00Measured fashion<div class="MsoNormal">
It’s funny, when business is slow, it’s so tough to
pick it up. It takes forever. Things just won’t progress in a measured way. You
go for months with no progress. Then…</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You have a great success and all of a sudden, you
have to deal with a number of issues, because success didn’t come in a measured
fashion, either.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<br />
<div style="font-family: 'times new roman'; margin: 0in;">
Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<br /></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<u1:p></u1:p></div>
<div style="font-family: 'times new roman';">
<a href="http://www.labov.com/">www.labov.com</a></div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-16212114440169864992016-06-14T08:00:00.000-04:002016-06-14T08:00:21.316-04:00Pace<br />
<div style="font-family: 'times new roman'; margin: 0in;">
<div class="MsoNormal">
Being an ancient person, I will sometimes remember
a great movie from the past and watch it—for a while. Inevitably, I can’t stand
watching anymore because it’s slow—the pace in movies decades ago was glacial
compared to today. I just don’t have the patience to endure the good in the movie
because it will take too long.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I make that same mistake in other areas of my life,
expecting things to move at a certain pace and if they don’t, it’s painful.
I’ve learned that things will not move or resolve themselves at my pace—and
that’s my problem. </div>
<div class="MsoNormal">
<o:p></o:p></div>
<br />
Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<br /></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<u1:p></u1:p></div>
<div style="font-family: 'times new roman';">
<a href="http://www.labov.com/">www.labov.com</a></div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-92079251630294382002016-05-31T08:00:00.000-04:002016-05-31T08:00:15.713-04:00The correct order<div class="MsoNormal" style="text-indent: .5in;">
<i>I want a raise. A
new title. Then I’ll really step up and lead the department/company. <o:p></o:p></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I look at that as being in the wrong order, just as
this is:<o:p></o:p></div>
<div class="MsoNormal" style="text-indent: .5in;">
<i><br /></i></div>
<div class="MsoNormal" style="text-indent: .5in;">
<i>I want to get
married. Have children. Then we can learn if we can fall in love and have a
great life.</i></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span style="text-indent: 0.5in;"><br /></span></div>
<div class="MsoNormal">
I love ambitious people, people with dreams. But in
business, if you want the new title and trappings, become the person you want
to be first. Be the leader. Do the right things. See how it feels. See if it’s
really you. If you’re energized, you will achieve what you are looking for, in
greater abundance than you expected. <o:p></o:p></div>
<div class="MsoNormal">
<o:p></o:p></div>
<br />
<div style="font-family: 'times new roman'; margin: 0in;">
Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<br /></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<u1:p></u1:p></div>
<div style="font-family: 'times new roman';">
<a href="http://www.labov.com/">www.labov.com</a></div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-56105637235557212442016-05-17T08:00:00.000-04:002016-05-17T08:00:10.493-04:00Anticipation<div class="MsoNormal" style="text-indent: .5in;">
<i>A new car is
launched and it has autonomous driving and links with a number of your apps
seamlessly. <o:p></o:p></i></div>
<div class="MsoNormal" style="text-indent: .5in;">
<i><br /></i></div>
<div class="MsoNormal" style="text-indent: .5in;">
<i>A new motorcycle
is introduced—it runs on electricity.<o:p></o:p></i></div>
<div class="MsoNormal" style="text-indent: .5in;">
<i><br /></i></div>
<div class="MsoNormal" style="text-indent: .5in;">
<i>An online retailer
now offers same-day delivery.<o:p></o:p></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
None of the above were things I asked for. But I do
think they sound like great ideas and very likely, I will join thousands of
others and buy-in.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is the new expectation of the consumer. We
expect more than just an order-taker. We expect our suppliers and manufacturers
to <i>anticipate</i> and out-think us. We want them to give us great stuff we
haven’t thought of.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Whether you are a large or small company, isn’t
that what we should do with our clients every day?</div>
<div class="MsoNormal">
<o:p></o:p></div>
<br />
<div style="font-family: 'times new roman'; margin: 0in;">
Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<br /></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<u1:p></u1:p></div>
<div style="font-family: 'times new roman';">
<a href="http://www.labov.com/">www.labov.com</a></div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-61591893752902180612016-05-03T08:00:00.000-04:002016-05-03T08:00:03.718-04:00The game<div class="MsoNormal">
I love games—baseball and golf are my personal
favorites. But I don’t look at what I do for a living or how I get along with
the people I work with as a game. I look at what I do as a privilege and a
responsibility, similar to that of being a parent. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In a game, you can take the outcome lightly. You
play for a while and then you can move on with no strings attached. You don’t
take your performance seriously if you’re just playing for fun. You probably don’t
try to improve. You just do what you can in the moment. Your score has no real
weight on who you are and you can quickly brush it off.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In what we do for a living, we make a statement as
to who we are in every transaction, every movement, whether or not anyone sees
it. We have people paying us, depending on us and believing in us. It is easy
to say that it’s all a game, but I believe the stakes are far higher than that.
And, the results of the relationships you grow make it not only meaningful, but
also <i>fun</i>. </div>
<div class="MsoNormal">
<o:p></o:p></div>
<br />
<br />
<div style="font-family: 'times new roman'; margin: 0in;">
Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<br /></div>
<div style="font-family: 'times new roman'; margin: 0in;">
<u1:p></u1:p></div>
<div style="font-family: 'times new roman';">
<a href="http://www.labov.com/">www.labov.com</a></div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-68491321629093383182016-04-19T08:00:00.000-04:002016-04-19T08:00:14.850-04:00Different types of customers<div class="MsoNormal">
In the years we’ve worked with clients, I’ve found
two types stand out: 1) the “dance for me” client and 2) the “let’s roll up our
sleeves” client.<i><o:p></o:p></i></div>
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<b><i>Dance for me.</i></b> This client
firmly wants you to know that you work for them. They feel their job is
primarily to judge your work. If it is successful, they will take great credit
because they chose you. It the project falls short, they will lay the blame
squarely on you. This client is not a bad person; their product may be
excellent, but they draw a clear line between you and them.<o:p></o:p></div>
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<b><i>Let’s roll up our sleeves</i></b>. This client is appreciative that you are working with them. They want
to make sure everything is done to ensure success, including them playing an
active role. If there is success, they share it. If something falls short, they
will take more than their share of accountability for it.<o:p></o:p></div>
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Sadly, the <i>Dance for me</i> client will lose out
on one thing that the <i>Let’s roll up our sleeves</i> client gets—heart and
soul. Sometimes that’s the difference between success and failure. <o:p></o:p><br />
<br />
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Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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<u1:p></u1:p></div>
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<a href="http://www.labov.com/">www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-17516585011659160352016-04-05T08:00:00.000-04:002016-04-05T08:00:03.571-04:00Have people earn your distrust<div style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px; line-height: 24px;">
The unhappy people I know are the ones talking of conspiracy theories and how someone had an ulterior motive, etc. They are afraid they will be taken advantage of or they won’t get what they deserve. Some of that may be true, but I find it exhausting.</div>
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I have been told I am too gracious—I am not bragging, in fact it may be true. My wife and I have been taken advantage of, like the time a house guest took our car on a joy ride without us knowing—that was cause for concern, but so what?</div>
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I prefer to think a person needs to earn my distrust, rather than my trust. It’s an easier life to lead, you have a few disappointments, but they are far outnumbered by the good.<br />
<br />
<div style="color: black; font-family: 'times new roman'; font-size: medium; line-height: normal; margin: 0in;">
Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="color: black; font-family: 'times new roman'; font-size: medium; line-height: normal; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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<br /></div>
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<u1:p></u1:p></div>
<div style="color: black; font-family: 'times new roman'; font-size: medium; line-height: normal;">
<a href="http://www.labov.com/">www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-49983685396266845542016-03-22T08:00:00.000-04:002016-03-22T08:00:09.702-04:00Fun and inspiring<div style="font-family: 'times new roman'; margin: 0in;">
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We were in the middle of a presentation sharing our ideas and strategy and were interrupted by one of the dozen or so clients who asked what it would be like to work with us. Great question. We discussed a number of nuances and finished by stating, it should be fun and inspiring, after all.</div>
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The clients were stunned and we saw their eyes dart back and forth at each other. We evidently struck a chord:</div>
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The client had been looking at the project as a challenge, perhaps a burden and then all of a sudden it occurred to them: <em>Maybe this could be fun and exciting after all</em>.</div>
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Sure, most of what we all do is work—that’s why they call it work. But why can’t most of it be fun and inspiring as well?</div>
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Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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<br /></div>
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<u1:p></u1:p></div>
<div style="font-family: 'times new roman';">
<a href="http://www.labov.com/">www.labov.com</a></div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-4708622678898403622016-03-15T08:00:00.000-04:002016-03-16T07:41:43.573-04:00Focal point<div style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px; line-height: 24px;">
One thing I’m really working on at our company is focusing on one idea or project at a time. Sounds easy, but it’s the opposite. Seldom does anyone totally immerse themselves into one thing. With all our technology, we are programmed to jump from topic to topic and situation to situation all day long, leaving us exhausted at the end of the day. Only to wake up the next day and start over, rinse and repeat.</div>
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I firmly believe if we could shut the world down and focus 100% on the challenge at hand, we would do great work, have more fun and yes, save time.</div>
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It is an unachievable dream because yes, things happen—emergencies crop up, kids get sick (and you have to leave for home), etc. But I believe it’s a noble war to wage.</div>
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We have little more to show for ourselves other than our relationships and our “work” or results—focusing the best we can will only help.<br />
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Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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<u2:p></u2:p><u2:p></u2:p><u2:p></u2:p><a href="http://www.labov.com/">www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-51571563684190731692016-02-29T08:00:00.000-05:002016-02-29T08:00:06.457-05:00Dumbed into success<div style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px; line-height: 24px;">
When I hear someone say they “dumbed into” a good situation, I think it’s disappointing. </div>
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While that person may be trying to appear humble, I believe they are losing out on several things.</div>
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First of all, success is great and it should be celebrated; it should be enjoyed. Secondly, success can be learned from, because failure should be as well. If we don’t learn from success because we “dumbed into it” are we saying we likewise don’t learn from our failures?<br />
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<div style="color: black; font-family: 'times new roman'; font-size: medium; line-height: normal; margin: 0in;">
Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="color: black; font-family: 'times new roman'; font-size: medium; line-height: normal; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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<u2:p></u2:p><u2:p></u2:p><u2:p></u2:p><a href="http://www.labov.com/">www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-9345927034440689982016-02-22T13:25:00.005-05:002016-02-22T13:40:27.156-05:00Genuine<div style="color: #333333; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 16px; line-height: 24px;">
<em>Nobody is perfect, but anyone can be genuine.</em></div>
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Being genuine costs nothing and is priceless. Whether in business, personal relationships or politics, the genuine person benefits no matter how much he or she lacks in brilliance or beauty.</div>
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We buy “genuine.” We avoid the person who tries to look good or agree or takes the easiest path. Often, the person who isn’t genuine doesn’t trust that he or she will get their due, but others will sense that distrust and go elsewhere.<br />
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<div style="color: black; font-family: 'Times New Roman'; font-size: medium; line-height: normal; margin: 0in;">
Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="color: black; font-family: 'Times New Roman'; font-size: medium; line-height: normal; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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<u1:p></u1:p></div>
<div style="color: black; font-family: 'Times New Roman'; font-size: medium; line-height: normal;">
<a href="http://www.labov.com/">www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-50853881527512050002015-11-07T08:00:00.000-05:002015-11-07T08:00:01.155-05:00Failing good, part III<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Being too afraid to fail will lead to avoiding risk,
which drastically reduces the number of opportunities available to us. Being
overly concerned about risk stifles creativity and prevents us from realizing
the big successes that might be on the horizon. Risk-aversion essentially
places us in shackles—we can’t move forward, we can’t grow, we can’t live. We
are stuck.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Conversely, failure is freeing. When we fail, what
we’ve dreaded has happened, but we’re still alive (hopefully). Failure opens up
a realm of possibilities for how to move forward—if we have the tenacity to try
again.<o:p></o:p></span><br />
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Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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<u2:p></u2:p><u2:p></u2:p><u2:p></u2:p><a href="http://www.labov.com/">www.labov.com</a></div>
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Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-90629562326842520972015-10-24T08:00:00.000-04:002015-10-24T08:00:02.700-04:00Failing good, part II<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Failure makes us use our imaginations, our
creativity, our intelligence to determine what went wrong and make corrections.
<span style="background: white;">It</span> can give us crucial
feedback that helps us cultivate better attempts at succeeding not only in the
area where we failed, but in other areas as well. When we refuse to learn from
failures, blame others or blame the circumstances surrounding us, the failure
becomes truly futile and immensely frustrating. There are surely times when
failure is a result of forces out of our control, but that doesn’t mean the
opportunity to learn something from it is lost. It's when we use failures to learn that they become a useful tool for growth.<o:p></o:p></span><br />
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Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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<u2:p></u2:p><u2:p></u2:p><u2:p></u2:p><a href="http://www.labov.com/">www.labov.com</a></div>
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Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-23686392999654277902015-10-10T08:00:00.000-04:002015-10-10T08:00:06.442-04:00Failing good, part I<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Everyone fails at one time or another.<span style="background: white;"> Steven Spielberg was rejected by the
University of Southern California School of Cinematic Arts three times. The
Beatles were dropped by their record label when first starting out and told
they had no future in show business. Michael Jordan was cut from his high
school basketball team. Hard to believe these megastars ever had a failure in
their lives, but it happens to us all—and we don’t like it. </span>Not in work,
not in our personal lives. So hearing that failure can be a good thing sounds bogus…but
it has validity.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">Oftentimes we fail when we try something the first
time. Hitting a baseball on the first pitch, learning to ride a bike, selling a
new product to a customer. So knowing that fact, failure should be no big deal,
right? Reality is that it’s difficult to realize in the moment that failure is
what can lead to success. The sting of failure can take over. But without
failing, we would never be driven to reassess how we approach things or learn
how to do them better. Improvement would be obsolete and so would we. <o:p></o:p></span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"><br /></span>
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Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
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<br /></div>
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<u1:p></u1:p></div>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;"></span><br />
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<u2:p></u2:p><u2:p></u2:p><u2:p></u2:p><a href="http://www.labov.com/">www.labov.com</a></div>
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Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-78380343504741401582015-09-26T08:00:00.000-04:002015-09-26T08:00:04.135-04:00The magic of collective creativity<div class="MsoNormal">
<div style="margin-bottom: .0001pt; margin: 0in;">
Several years ago, Pixar co-founder Ed Catmull shared his
thoughts on how the studio fosters creativity and how, when creating an
original product, the initial idea is not the most important element. It is, in
fact, the people and culture. As Catmull puts it, it is about preserving the
“confluence of forces necessary to create magic.”<o:p></o:p></div>
<div style="margin: 0in 0in 0.0001pt;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="background: white; color: #222222; mso-bidi-font-size: 11.0pt;">That includes the concept that
creativity is not a solo act or a single idea, but rather several people from
different disciplines working together to solve challenges and creating more
than just an initial idea but many other ideas that support it. In the case of
a movie, that can be tens of thousands of ideas from hundreds of people.<span class="apple-converted-space"> </span>For collective creativity to work,
there must be an environment where people support one another. Once you reach
that level, you have the foundation for some of the most inspiring creativity.</span><o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
Barry LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p><u5:p></u5:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
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<u1:p></u1:p>
</div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<u2:p></u2:p><u2:p></u2:p><u2:p></u2:p><a href="http://www.labov.com/">www.labov.com</a><o:p></o:p></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-72645699451438744232015-08-22T09:00:00.000-04:002015-08-22T09:00:01.532-04:00Alignment versus assignment<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<div style="margin-bottom: .0001pt; margin: 0in;">
In
business, there are those partners who focus solely on the assignment at hand and
others who act as alignment partners, offering a deeper level of expertise
by focusing on the needs and goals of a business. They act as advocates,
confidantes and extensions of the company’s team. This is more important than
ever, as many companies operate with fewer staff than in the past. <o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
An
alignment partner will work with a company to connect business strategy,
resources and goals, then spearhead execution of a strategic plan, which
strained departments often don’t have time to do. Alignment partners will
fully immerse themselves in a company and its brand, which includes learning
the brilliance of a product, service, process, technology or innovation. It is
an effort to discover the<span class="apple-converted-space"> </span><i>what</i><span class="apple-converted-space"> </span>and<span class="apple-converted-space"> </span><i>how</i>,
but most importantly the<span class="apple-converted-space"> </span><i>why</i><span class="apple-converted-space"> </span>a business is doing what it’s doing.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
Focusing
on alignment over assignment can yield highly rewarding business relationships
and results that can change a company for the better. It’s ok to admit you
can’t do everything yourself. A true partner can provide the extra help you
need to achieve your goals and improve your business.<o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
Barry
LaBov<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
LABOV
Marketing Communications and Training<o:p></o:p><u1:p></u1:p><u2:p></u2:p><u3:p></u3:p><u4:p></u4:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<br /></div>
<u1:p></u1:p>
<u1:p></u1:p>
<u1:p></u1:p>
<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
<a href="http://www.labov.com/">www.labov.com</a><o:p></o:p></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-59986434265078163102015-08-08T11:30:00.000-04:002015-08-08T11:30:00.980-04:00Integrity<div class="MsoNormal">
The best definition I have ever heard for the word <i>integrity</i> is: <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-indent: .5in;">
<i>Doing
the right thing even if no one is watching.<o:p></o:p></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What a great definition. If we all behaved this way, imagine
how simple it would be? Complete transparency, great intentions, open
mindedness, no fear, etc. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Having integrity doesn’t mean doing what you feel in the
moment or doing it your way. It means doing what is best for all concerned and
if that means raising your hand and admitting you made a mistake, all the
better. If it means you are not comfortable with a situation, you ask for help.
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The “even if no one is watching” part of the definition is
where it hits the bullseye. The reality is we should behave as if everyone is
watching, because ultimately <i>they are</i>.
Eventually, it comes to someone’s attention; at some point another person will
know. <o:p></o:p></div>
<br />
<div class="MsoNormal">
Might as well assume the world is watching and taking note.
If we hide what we do, it will erode our relationships, even if in the moment,
we got away with it.<o:p></o:p><br />
<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
Barry LaBov<o:p></o:p><u2:p></u2:p><u3:p></u3:p><u1:p></u1:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u2:p></u2:p><u3:p></u3:p><u1:p></u1:p></div>
<u1:p></u1:p><u1:p></u1:p><br />
<div style="margin-bottom: .0001pt; margin: 0in;">
<a href="http://www.labov.com/">www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-64359367816592689062015-07-25T11:30:00.000-04:002015-07-25T11:30:00.306-04:00Believe - part four: The beauty of believing <div class="MsoNormal">
Why is believing important to business? Why can’t we just do
what we’re told and check out at five o’clock every day? <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
First of all, many people check out every day <i>during</i> work and go through the motions.
The problem is that it’s not fulfilling, it has no meaning and it’s harder to
live that life—yes it’s harder. It takes a toll; at times it’s embarrassing;
other times it’s confusing. It beats you up. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The beauty of believing is that it allows you to take
emotion out of the equation. It allows you to share what you think whether
you’re a senior partner or a newbie—it doesn’t matter what your position, it
makes sense to you; it’s fair and you can share that. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you don’t believe, fess up and ask for information to
help you believe. If you almost believe but have a few issues, share that and
maybe you can improve things as well. But bottom-line, if you still don’t
believe, step aside and allow someone who does to take the lead. <o:p></o:p><br />
<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
Barry LaBov<o:p></o:p><u2:p></u2:p><u3:p></u3:p><u1:p></u1:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u2:p></u2:p><u3:p></u3:p><u1:p></u1:p></div>
<u1:p></u1:p><u1:p></u1:p><br />
<div style="margin-bottom: .0001pt; margin: 0in;">
<a href="http://www.labov.com/">www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-10613955172941247902015-07-11T11:30:00.000-04:002015-07-11T11:30:01.017-04:00Believe - part three<div class="MsoNormal">
What if you don’t believe totally in what you are selling to
a customer? What if you don’t buy-in to the big idea you are presenting to
them? What if you don’t get why you are asking for additional scope to finish
that project?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you don’t believe in the above situations, you will do
more damage than good. The customer will sense you don’t believe. Realize that
it isn’t bad that you don’t believe IF you do something about it. This is what
can be done when you don’t believe:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->1)<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Admit it and respectfully ask the right people
what you need to know to believe. <o:p></o:p><br />
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->2)<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->Listen and if you still don’t fully believe,
respectfully challenge it and go even deeper with the right people to
understand even more. At this point, you either will get it or you may help
others realize there needs to be a change to current thinking, which is
actually great. <o:p></o:p><br />
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->3)<span style="font-size: 7pt; font-stretch: normal;">
</span><!--[endif]-->If you still don’t believe, step out of the way.
Let someone else take the reins and present or talk to the client. Listen,
observe and learn—hopefully you will then believe (or if the meeting is a
disaster, new thinking will come from it).<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .75in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<br /></div>
<div class="MsoNormal">
We do harm when we go through the motions. You either
believe or you don’t.<o:p></o:p><br />
<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
Barry LaBov<o:p></o:p><u2:p></u2:p><u3:p></u3:p><u1:p></u1:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u2:p></u2:p><u3:p></u3:p><u1:p></u1:p></div>
<u1:p></u1:p><u1:p></u1:p><br />
<div style="margin-bottom: .0001pt; margin: 0in;">
<a href="http://www.labov.com/">www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0tag:blogger.com,1999:blog-3006577091364547718.post-21813045802422907792015-06-27T11:30:00.000-04:002015-06-27T11:30:00.131-04:00Believe - part two<div class="MsoNormal">
Believing in what you are doing in business, or anywhere in
life, is critical. Customers will sense if you aren’t buying-in to what you are
saying or presenting. But what is<i> believing?
</i>Is it drinking the Kool-Aid? Is it merely repeating what you have been told
to say? Is it blind faith?<i><o:p></o:p></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Believing is personal. It means you think something is
right—not necessarily perfect or magical. It’s something you understand and can
share with others. <o:p></o:p></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You have to believe to do a great job, to serve your
customers and your company. <o:p></o:p><br />
<br />
<div style="margin-bottom: .0001pt; margin: 0in;">
Barry LaBov<o:p></o:p><u2:p></u2:p><u3:p></u3:p><u1:p></u1:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
LABOV Marketing Communications and Training<o:p></o:p><u2:p></u2:p><u3:p></u3:p><u1:p></u1:p></div>
<u1:p></u1:p><u1:p></u1:p><br />
<div style="margin-bottom: .0001pt; margin: 0in;">
<a href="http://www.labov.com/">www.labov.com</a></div>
</div>
Barry LaBov, President and CEO LABOV Marketing Communications and Traininghttp://www.blogger.com/profile/13071311192962323389noreply@blogger.com0