Part of being different or special is what you don't do. Most companies have the "fog the mirror" approach: they'll take any customer who can fog a mirror.
Maybe you can be different because you don't just take any customer, you take only special customers.Maybe you don't allow discounts or you don't do bids. What makes you different?
Barry LaBov
LaBov & Beyond
www.labov.com
Tuesday, March 22, 2011
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