Being impeccable with your words

Words have great power. Here's an example. The word convenience used to mean something different ten years ago than it does today. Convenient ten years ago meant close to home, easy to access, friendly, etc. A store that was nearby that had most of what you wanted and had a friendly staff serving you was convenient. Back then, a store such as Blockbuster was convenient--it had almost everything and it was only a few miles from your home.

Today convenient means easy to access, great selection and fast. It means that you can go to your computer and shop and get anything you want for a great price and have it delivered within a day or two. Amazon does this well as do many other online stores.

That's why Blockbuster stores are disappearing. It's no longer convenient enough. How does that apply to why customers have chosen your product or service?

Barry LaBov
LaBov & Beyond
www.labov.com