Every Day Shouldn't Always Be A New Day

One thing a customer looks for--and values--is consistency. That means when they go into McDonald's they expect the Big Mac to taste like a Big Mac. The customer wants it, expects it, and will not appreciate something else.

The boss who is promised that she will receive an update every week on Tuesday at 9:00, expects that update. If there is no update, regardless of why, the expectation has not been met.

Every day is not a completely new day in which no previous agreements or understandings apply. Every Big Mac is to taste like a Big Mac, not a Whopper or some other creation, no matter how tasty we think it is.

It's that simple and that tough.

Barry LaBov
LaBov & Beyond
www.labov.com
www.labovsaleschannel.com