I'm fortunate enough to experience some inspired customer service at two different golf clubs, one in the Midwest and one out west. What they do at those clubs serves as an example for me to follow at our company, LaBov & Beyond Marketing Communications and Training.
Sycamore Hills Golf Club (Ft. Wayne, IN) and Desert Mountain (Scottsdale, AZ) boast of employees who treat the customers as both the "boss" and at the same time a "person." They approach customers with respect and informal, friendly warmth.
My company, candidly, and others may sometimes treat the customer as the boss or as a person, but to do both simultaneously is where the magic lies.
The end result as a customer is you feel that you're listened to and respected and that you actually like the people you're paying to serve you. What more can you ask for?
Barry LaBov
LaBov & Beyond
www.labov.com
Friday, September 9, 2011
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