Info-giving

Today we have a multitude of reports at our fingertips that allow us to study our market penetration, profitability, morale, accuracy, etc.

Too often we are merely info-givers: we hand over the report, or better yet, share the link to the metrics. Our job is done. The info has been shared. Dust our hands off, on to the next project.

Our customers don't value info-giving for very long because they can bypass you and get those reporrts themselves. Our employees don't respond to info-giving, either. They can't be assured, corrected or motivated by a link to a spreadsheet.

We have to be interpeters, not just givers of information if we are to make real progress.

Barry LaBov
LaBov & Beyond
http://www.labov.com/