We Need a Hit

Way back when I played music, I was taught that in the world of popular music, you need a hit. You need that one song that puts you on top of the charts. That one song can make all the difference between being a superstar and being washed up.

In business, too often, we think the same way. If we just land that one customer, everything will look just great. The sun will always shine, the rain will never fall.

Problem is, with popular music or business, we're more than just one hit. To really succeed, we have to do more than that one one thing that one time. If we focus our energy on just getting the one hit, we take our eyes off the things that matter.

Eventually, the hit or the success gets old. It no longer has the shine it once had and we're back where we were, only we've lost time and opportunities.

None of us wants to be a one-hit wonder.

Barry LaBov
LaBov & Beyond
www.labov.com