They're not the same

We face decisions every day. The more decisions in front of us, the more likely we are to view them as similar, as the same.

For instance, let's say you're considering two job offers. It's easy to look a number of factors such as location or the personality of the individuals you met at those companies. But what about the compensation? If there's a difference of double, the other factors cannot be considered equally.

If you're considering responding to two bids and one is ten times the value, then is it wise to invest in them equally in terms of time, resources and brain-power?

If you are reviewing your customer base and one customer is consistently costing you money while there are others who are pleasant and profitable for you, is it smart to treat them all the same and give even the unprofitable one your best people and best thinking?

These are tough decisions, but with resources stretched and opportunities rare, we have to realize all situations, decisions and opportunities are not equal and neither should be our approach to them.

Barry LaBov
LaBov & Beyond
www.labov.com