Observations and Ideas

I believe we confuse observations with ideas. An observation is:
We need to sell more product
Our dealers should take better care of the customer
We should produce services that our customer base values

The above are just observations. They require and inspire no bravery, no brilliance, and no inspiration.

An idea is:
We must focus all efforts on our top six markets and forsake the rest
We must create our customer-care guidelines and educate our dealers so they will align with each other
We have to use our customer research to identify the services our customers value and train our staff to perform

There is no energy behind a typical observation. But a great idea can ignite a team, a company and the future. The two should not be confused.

Barry LaBov
LaBov & Beyond
www.labov.com