Help me, I'm a clueless customer

You walk into a dealership and ask to test drive a car. A friendly saleslady photocopies your license, hands you the keys and asks if you'd like to drive it yourself or do you want her to join you. You of course say, "No thanks, I'll take it for a spin by myself."

The problem is you aren't the expert on that car, you don't understand the brilliant technology it has or the safety features that are actually working as you turn the corner. Instead, you take it for a drive and turn into the dealership, thank the saleslady and walk off.

That car might have been the perfect car for you, or maybe not. But you'll never make an informed decision because you were allowed to be on your own with no guidance from someone who makes a living being the expert on that car.

Oh, salespeople of the world--help us clueless customers--demand, yes demand that you educate us on the products you know so well!

Barry LaBov
LaBov & Beyond
www.labov.com