Tuesday, November 9, 2010

Throwing Money at a Problem

It's easy to avoid issues, especially if you can throw money and/or people at them. That way, you can feel you're making progress or at least doing something. But...

Throwing money and people at problems is no guarantee or indicator of future success. In fact, doing so can make things worse.

If your product launch is falling flat on its face, spending more on advertising may not be the answer. Maybe the product is weak, wrong or in need of a tweak.

If your customers aren't buying your dealership's products, throwing in discounts or other perks may not do the trick. Maybe your sales staff is untrained, maybe the product is weak, maybe your customer experience stinks.

Facing those tough questions costs little in terms of people or discounts and it is painful. But it's the best way to solve the problem.

Barry LaBov
LaBov & Beyond

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