Tell 'em something they can't get on the web

There are plenty of training programs out there. Our company, LaBov & Beyond Marketing Communications and Training, has seen them all. Here's what people will tell you they want in training:

Give me something I don't already know or can't easily find online

Think of how much training is merely taking what's already out there and dumping it into a module or a PowerPoint? Why waste time going over the same ground? Only two reasons, and neither are good: It's easy and it's safe.

One more reason to adopt our approach: not only will the salesperson have access to specs and materials online, but so will the customer.

Barry LaBov
LaBov & Beyond
http://www.labov.com/