Fight for it

In this economy, there is no abundance of business opportunities. Each one is critical. It's no longer like the Lay's Potato Chip commercial telling you eat them up because, "Don't worry, we'll make more." If you lose a chance or a customer today, you lose. You can't go and make more. They're gone.

That's why we have to fight to keep customers and fight to make sure they know what we are bringing to them. The balance of power is in the customer's favor, they are more comfortable than ever dropping the bomb on their suppliers or vendors, because they know they can very easily "make more" vendor relationships.

So, what can we do? We fight, while showing respect to the customer. It may be exhilarating for them to see we care and we believe. That's rare, something they can't easily "make more" of.

Barry LaBov
LaBov & Beyond
http://www.labov.com/