Research

Research comes in many packages, from informally experiencing something to a polished discovery document. Many times we fight doing research: it's a hassle, it takes time and of course we assume that we already know the answers.

At our company, LaBov & Beyond, we don't do research for just the answers, we do it for the intangibles: the energy and inspiration it provides us and for the look of surprise on the client's face.

Spending a few hours in their customers' shoes, experiencing what it's like to buy your client's product, will change everything, even if it's just a subtle change. That small change may be as simple as realizing the customer doesn't view your company as a design firm, but as an engineering genius. In the customer's mind, that's a huge difference. In the client's mind, the terms may be synonymous. It doesn't matter. The customer wins.

Good research brings data, great research provides energy.


Barry LaBov
LaBov and Beyond
www.labov.com