Leverage what you've got

We were at our LaBov & Beyond offices with a new client and she shared that she wanted things to be figured out before she went forward on a large launch. That sounds logical, no marketing or training until things are in line.

But is it? The client's company had also invested millions of dollars in various activities that were bold, and in my opinion, would be perfect to communicate to the world. My answer is: follow the money.

If her company is placing millions on a couple initiatives, then what is better: doing nothing until everything is perfect, or at least leveraging what they are doing? I opt for the latter.

In reality, you are what you invest in. Communicate that or lose on that investment.

Barry LaBov website
LaBov and Beyond
www.labov.com