We're now becoming used to the recession. Things are slow, money is tight. But don't get too comfy. As soon as things pick up, we'll have new challenges.
There will competitors that will be approaching your clients for business and your clients will be excited about the economy turning. They'll be more than interested in giving someone a chance to get some business. It'll make no sense to the loyal supplier that has been waiting out the recession, but it will happen.
It will be time for you to be that supplier that goes to your competitor's clients and asks for a little business. Rust never sleeps, and neither can we.
Barry LaBov
LaBov & Beyond Marketing Communications
www.labov.com
Friday, August 21, 2009
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