One thing that is easy to overlook in this recession is speed. The sales cycle has slowed down to crawl. That means that new prospect may be ready to work with you but it will take three times as long to get going now as it would have two years ago. And it may take a year to grow to the point that you would have normally reached in three months prior to the recession.
Even as the economy improves, the pace of progress will be slow.The good news?
Two years ago you may not have had the opportunity to meet, let alone begin working with that new prospect.
Barry LaBov
LaBov and Beyond
www.labov.com
Friday, August 28, 2009
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