Marketing: Where to start (this may surprise you) Part #1

You need to market because you need to increase sales. Let's get going on ads, PR, blogs, let's print brochures and update the website so we can attract customers. Oops. Forgot something.

All the above can work, but there is another kind of marketing that is most often overlooked. It's less expensive, it's 100% targeted and it's guaranteed to affect business positively:

Internal Marketing.

Internal marketing is where you should start--that means educating, inspiring and engaging all the people that your corporation employees on your Brand, product, technology and vision.

Without your employees, the backbone of the corporation, being united, any effort will be compromised.