And what if 2009 is really a lost year?

An earlier blog of mine discussed the current opinion that 2009 is a lost year--write it off. Basically the prevailing message today is: Wait for 2010.

Let's say 2009 is a lost year and you give up, you throw in the towel and wait for things to improve.

Does that also mean your competitors are going to do the same? Will everyone wait for you to "wake up" and re-join the race in 2010?

If you're thinking of throwing in the towel for 2009, go ahead, but don't be surprised if your competitors are happy when you do.