They usually avoid it, pretend it's not there or hope it will go away. Sometimes they re-name the thing to sound less offensive. For example, instead of lay-offs or firings, we now have a RIF--a Reduction in Workforce. Now, that feels better...
It's best to face the issue and communicate to your employees, clients, suppliers, whoever. Why?
Because when there's a void in communication, people will usually fill that void with negativity.
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