Saturday, May 23, 2009

CNBC Interview on Business Jets--Memorial Day Edition

I just had a great experience with CNBC. Thanks to LaBov & Beyond's crack PR ace, Sonya Beckley, I was given the opportunity to spend 60 seconds on CNBC's show "Street Signs" on why I believe that a business jet can be valuable.

CNBC provided an opponent that due to his broadcast talents, was given three times as much airtime - maybe I should have interrupted him? But, setting that aside, I spoke from my experience and feel good about the message.

To illustrate the real-life value of a business jet, when we were told CNBC wanted to interview me in the New York area, we set up two additional client appointments and took a total of five LaBov & Beyond employees. Our pilot checked to see how much commercial flights would have cost--it turns out we saved $3,ooo flying on our jet versus commercial.

The other thing I shared in the interview is that a business jet helps preserve the home life of your employees - they can be home with their family at night (after a business trip).

Here's the clip. Did I do okay?

Barry LaBov
LaBov and Beyond Marketing Communications

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