Rock Band Business Management #2: Jamming

In a rock band, you jam. Jamming is a way to experiment, to stretch out, and in some cases, to create something special. Jamming can be unpleasant and appear to be a waste. And sometimes it is. But once in a while, the band hits on something that is magical and that turns into a hit.

In business, we are seldom encouraged to jam unless it's an official creative session. The thing is, there's plenty of room for jamming and experimenting in other facets of the business. The more you jam, the more you create the opportunity for magic.

Barry LaBov
LaBov & Beyond
http://www.labov.com/