Can-do to Can-think

Our company, LaBov & Beyond Marketing Communications and Training, just completed a brand assessment for a company. We found they were a "can-do" company.

Can-do is not necessarily good. It may mean you always say yes, no matter what. If so, that causes stress internally and it usually does not lead to clients respecting you, because they never get a true sense of how tough it is to do what they want.

Our company has the same tendency and we have to keep focusing to be not only can-do, but can-think, also. We have to make sure we're thinking first, before we say yes.

If we think first and calmly analyze what we can do to help the client, they will probably appreciate us more and be very reasonable.

We can still do what is needed, but with a little more thinking, it will be more rewarding for all.

Barry LaBov
LaBov & Beyond
http://www.labov.com/