What Customers Want, Part Three: Critical Thinking

Customers want to work with a company that is more critical than they are. A customer hates to have to bring up problems to a dumbfounded, surprised salesperson or customer rep.

If we really are looking out for the customer, we should be able to do even better than they expect, even if it's in small, seemingly unimportant ways.

A customer can relax if he or she knows their supplier or dealer is picky and demanding of themselves. We all want a relaxed, happy customer, don't we?

Barry LaBov
LaBov & Beyond
www.labov.com