What Customers Want, Part Five: Energy

Customers want to feel good, assured and energized. It's not enough to be sold something, a customer wants to feel the buzz of purchasing something special or smart or unique.

If we can't provide enough energy to get the customer excited, then maybe we're not very excited about what we're selling them.

Energy is pretty easy to figure out. It comes in many sizes and colors and styles. We're not judged so much on our style of energy as we are our amount of energy. Energy can be shown in our mannerisms or our excitement and belief in our product or service. Low energy = low customer engagement.

Barry LaBov
LaBov & Beyond
www.labov.com