What Customers Want, Part One: It

Customers supposedly want value, quality and service,  right? Well, they want more than that.

They want you to figure it out...whatever it is.

If there's an issue, a problem, or a situation, it's up to you, even if it means you have to read minds. The problem may even be of the customer's making. Doesn't matter, you have to solve it.

All of us who work with and for customers are responsible for it. If we decide that it is not our job or our fault, the customer will eventually decide we don't get it or their business.

Barry LaBov
LaBov & Beyond
www.labov.com