"Yes, I'll take your business"

I just met with a new client who told me why he chose my company. He said that he met with a half dozen companies and they all did the same thing:

They sat down, said they could do the work and asked for the business.

The client said our company was the only one that showed him what could be done for him. We actually did research and presented similar situations that relate to his business.

In selling, it's good to ask for the business, but you have to show the customer a reason to give it to you.

Barry LaBov
LaBov & Beyond
www.labov.com
LaBov Sales Channel
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