The Italian Government has announced it will sell the naming/advertising rights of the Roman Colosseum for $33 million. That money will go to refurbish the 2,000 year-old stadium where gladiators fought. The winning bidder can erect promotional signs of up to 8 feet high, plus they can also film the restoration and have their name on tickets, conduct private tours, etc.
I guess if you can name a stadium "Lucas Oil Field" or "Enron Field" or "Qualcomm Park" you can name the Colosseum, too. It's certainly a creative idea, but it's not what Emperor Vespasian had in mind in 70 A.D. when he ordered construction to begin.
What's next? The Amoco Pyramids? Or the Eiffel Tower brought to you by Microsoft?
Barry LaBov
LaBov & Beyond
www.labov.com
LaBov Sales Channel
PB&J Newsletter
Monday, August 23, 2010
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