Friday, November 30, 2012

Easy isn’t always better

As businesses fight through this economy, I believe we will find that easy is no longer a worthy word in our vocabulary. That easy-to-do-business-with customer may no longer exist. If they are still around, they may be far tougher to work with and far less profitable. That easy project that we’ve done for years may be downsized and turned into a process that no longer has the appeal—and may no longer need you.

I think that the concept of easy applies today in our businesses, but in a different way. I believe that today we must be totally engaged in our work. We must be fearless and face the tough issues early on and we must be focused not on making the customer happy and like us, but rather focus on what it will take to achieve the results that the client came to us to achieve. As we set out to achieve those results, the relationship and project may not be easy, but it will be far easier than dealing with the aftermath of an unhappy client who will replace you with someone else at the drop of a hat.

Barry LaBov

LaBov & Beyond

1 comment:

  1. Barry LaBov, you are certainly correct about this one. I remember playing football in high school, and the coach would tell me that if it was easy, everyone would do it. If you want to accomplish anything, it's going to take a lot of hard work. If a client is angry, make him happy, but do so in a way that will create long term happiness and not just offer a temporary fix.