Tuesday, May 24, 2011

There are times when we listen and times when we won't listen

Mike is a consultant, a good one. He's a crotchety old guy with a lot of great experience and insight. He consults with businesses to help them grow. He does well but told me that timing is critical in being a consultant:
You can tell a company they need to change and that they will be better for it. But if they feel they're doing well at the moment and don't buy in to a reason to change, it'll fail. It's better to focus on companies that know they need help. They'll listen.
That applies to any of us in our businesses. My company, LaBov & Beyond Marketing Communications and Training, saw more new business after this recession than we had in ten years. We landed some of the most respected, exciting companies in the world during that time. The reason? It was timing. Those great corporations were now ready. They were hungry and knew they needed to rock the boat.

Look for the companies that know they need to rock the boat.

Barry LaBov
LaBov & Beyond

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