Wednesday, May 18, 2011

New and NOT Improved

I test drove cars with my daughter recently. We were excited to check out a particular car. We drove the 2011 model and were sorely disappointed. Shocking, because the older versions of that car were so great. What happened?

Evidently the brilliant strategists at that brand decided to dumb down some of the best features and eliminate some of the other great features. They figured they could save money that way and we wouldn't notice. Well, we did.

We all can be guilty of this. If we don't know what the customer truly values, we just may get rid of what makes us special for a variety of reasons, some positive, some negative.

What makes your company or product special? What features or attributes do your customers want you to leave alone?

Barry LaBov
LaBov & Beyond

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